Last night, on 18 October, it was “sneak” premièred at a spectacular release party at Villa L’Abri in Cannes—Absolut Watkins, the smashing new limited edition flavour from Absolut, created exclusively for global travellers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. Absolut Watkins will be launched throughout the global duty free/travel retail market in January 2011.
The new edition has a truly innovative new flavour; rich, smooth and sensual in taste and aroma with the distinct, mysteriously luxurious qualities of freshly ground coffee with notes of almond, caramel and warm chilli.
The extravagant and glamorous decor of the unique limited edition Absolut Watkins bottle was created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barney’s as well as for magazines such as Vogue and The New Yorker.
“With my bottle decor and the campaign imagery, I wanted to convey something of my own vision regarding the archetype of cosmopolitan glamour,” said Stockholm and Milan based Watkins. “The flavour is a traveller’s exclusive and travelling is one of my great passions. Everything I do is all about people and places, travelling and new experiences.”
The “sneak première” of Absolut Watkins was staged during the TFWA World Exhibition at an extravagant party for trade press and VIPs, complete with set designs and extras employed to add an out-of-the-ordinary sense of the timeless glamour of classic luxury travel, naturally all in the presence of the artist.
