Absolut Pureté - Absolut Miroir

Absolut Vodka takes the floor this season with a new campaign and a new expression of purity. Being created by the agency, the ad tells the story of Mirrors uniqueness and purity by taking the upside, not the production side as did Alembic, but on the side of consumption, and in particular mix, favorite mode of consumption today. The sign marks a new collaboration with artist-photographer Paul Graves for the new campaign, which will be launched initially on display from December 13, 2010.